King & Grove Hotel Group (NYC): With various properties in the metro New York area and one property in Miami, King & Grove needed one web to mobile parent site where clients could view the properties and gain a big picture perspective on the elegance and glamour of the King & Grove brand. This site branding focuses on Williamsburg, Montauk and Miami properties tying the separate brands together in one elegant and unified theme.

JEAN-GEORGES RESTAURANT GROUP, THE MERCER KITCHEN: The Mercer Kitchen located in the basement of The Mercer Hotel in SoHo New York, needed a branded site that explained their unique communal table dining style, while showcasing the natural elements of the rustic architecture. Our branding including a color palette and visuals that correlate with the exposed brick, steel, glass and wood that make this particular restaurant a celebrated landmark.

JEAN-GEORGES RESTAURANT GROUP, PERRY STREET: Located in the laid-back West Village, Perry St needed a branded site that focused on their elegant and minimalist dining experience. Branding focused on showcasing the quiet, upscale location and targeted a slightly older and wealthier demographic.

HARD CANDY FITNESS: Hard Candy Fitness clubs founded by Madonna, her partner Gary Oseary and New Evolution Ventures (NEV) is a brand of fitness that embodies Madonna’s “Harder is Better” mantra and pays special tribute to her album “Hard Candy.” At the time of this branding, gyms were slated to open around the world in Toronto, New York, Moscow and Berlin. The branding for Hard Candy Fitness targeted urban, hip professionals with enough discretionary income to enjoy a fitness club that is also a metro-chic lifestyle (spa, bar, restaurant, social scene etc.). 

CRUNCH GYMS: Crunch is another fitness brand within the NEV portfolio that targets professional millenials who are interested in a range of non-traditional fitness classes such as pole dancing, dodge ball and karaoke cycling. Locations feature a nightclub-like ambiance and an energetic personal training staff. This branding focused on the “No Judgments” aspect of it’s mission, and seeks a more casual fitness crowd that may opt for a la carte offerings rather than an expensive monthly membership offered by most gyms.  

PACIFIC SHORES PHILHARMONIC: Pacific Shores Philharmonic needed an updated identity that targeted season-ticket holders and donors. The key area of focus for this re-brand was creating a more elegant and upscale digital experience that would create a buzz around giving and supporting the foundation as a cultural institution.

ONTRAPALOOZA: Ontrapalooza is a premier business conference for small business owners and dedicated entrepreneurs. This event, held each fall in Santa Barbara, brings together the latest in business education for three days of inspirational talks, strategy sessions and hands-on workshops. Our 2014 theme, played on the idea of retro-modernism with Mad Men inspired graphics. The concept of branding a digital business conference with a hip retro vibe helped make the event alluring and trendy, instead of a stodgy and overly pragmatic user conference. Attendees walked away with a fun branded experience that gave them the next steps they needed to take both with their business and with the software product.

Stage design, attendee passes, postcards.