UK & Ireland promotional video ad for Procore: What does “Procore” mean to you? Voice of the customer.

Brand customer story for Procore, based in Dubai, UAE. Story development, pre/post-production, art direction & casting.

This intro was designed for a web series that supports a community for Women in Business. The art created for this animation follows a clean, flat, mid-century style: whimsical and artfully crafted. Graphics include the signature textures that are ubiquitous in the brand illustrations I established as Design director. This sequence was meant to hearken back to an earlier era of television when title sequences were usually animated and highly stylized. 

This series of animated intros was designed to introduce instructional videos for new clients using a small business solutions software platform. The intros were edited together with Camtasia video screencasting and added a bit of fun and levity to otherwise dry instructional material. Art direction and illustration by Tamara Weaver. Animation/Motion Graphics done by in-house team.